07. Oct 2019 |
When was the last time an ad grabbed your attention? Convinced you to buy the product on offer? These days, we’re surrounded by advertising—so at first, it can seem like an uphill battle when you’re trying to stand out in the crowd. A good marketing strategy is essential for any small business, and the best part is that effective marketing doesn’t need to cost an arm and a leg. Small business marketing often requires a bit of web savvy and a knowledge of your customer base; but if you already have these, you’re off to a running start!
A marketing strategy is an organized plan that outlines what types of marketing you’ll use to reach your target audience. Marketing strategies can be simple or complex, depending on the size of your business, your target audience, and the types of marketing you plan to do. When you’re creating your marketing strategy, it’s a good idea to ask yourself these questions:
Remember that your marketing strategy can and should change over time. After all, so will your business! But with a little luck and a good strategy to start with, you’ll get yourself noticed in no time.